A glimpse into the digital future @ ad:tech
Watch this video of Sarah Fay, Chairman of DMG, parent company of ad:tech digital summits, interviewing Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, at the ad:tech New York...
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From Analogue to Digital, from Studio to Laboratory
The creation of the Ogilvy Digital Lab in London Some 11 years ago, I noticed a subtle but unnervingly rapid onset of digital within Ogilvy. It came from a realisation that this new phenomenon that...
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Ogilvy Digital Labs: Making Music Matter
On September 9th, 2011, Ogilvy London hosted Lab Day Live in an effort to make music matter as much to brands as it does to consumers. The insides of the Ogilvy London offices were transformed to...
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We Sell Stories, or Else.
Once upon a time, we sold stories: Why we must never forget the art of story selling. Is our job to “tell” stories or “sell” stories? It has dawned on me that there is an argument for a distinction...
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What can the Silicon Roundabout teach us?
Silicon Roundabout, East London’s answer to California’s Silicon Valley, has received serious investment in recent years and a serious amount of press coverage, too. With the likes of Google set to...
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The Rough Diamond: Fostering New Talent in Today’s Digital Age
There are many challenges we as marketers face in today’s digital age, such as the constant evolution of technology, changes in the consumer landscape, social innovation, collaboration, environmental...
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Storytelling: Defining the Narrative
Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative...
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Marketing Trends for Consumers in 2014
Predictions for big marketing trends of 2014 Every March Austin, Texas is overrun by some of the greatest minds and practitioners from the world of music, arts, technology, advertising and Politics....
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Ogilvy Digital Labs Report: Living with Google Glass
An Ogilvy Digital Labs Special Report Does Google Glass have the potential to become as ubiquitous as the mobile phone? Will Harvey, Creative Technologist for Ogilvy Digital Labs in London,...
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